The French luxury fashion house was founded in Paris in 1910 by Coco Chanel, specialising in women’s ready-to-wear, luxury goods, and accessories. Chanel, synonymous with timeless elegance and sophistication, weaves a captivating tale through its exquisite jewellery creations. While Coco Chanel’s ready-to-wear designs were understated, her jewellery was a dazzling departure. It sparkled with audacity, flaunting intricate details and bold designs that caught the eye and held it captive.
In the 1920s, when only the wealthy could afford fine jewelry, Chanel disrupted the status quo. She embraced costume jewelry, elevating it from a style faux pas to a statement of individuality. Coco’s penchant for layering ropes of faux pearls and contrasting necklaces against her minimalist ensembles became legendary. The iconic Chanel Maltese Cross motif designed in collaboration with Duke Fulco di Vedura, this cross—loosely inspired by the star of the Knights of Malta—radiates with multi-color semiprecious stones. Set upon mismatched white enamel bracelets, it exudes both opulence and rebellion. Coco herself adored these cuffs, making them a permanent fixture in her personal wardrobe.
In 1932, Chanel dipped her toes into the world of fine jewelry with the Bijoux de Diamants collection. Critics scoffed, dismissing her as a mere dressmaker venturing into their domain. But Coco persisted, creating exquisite pieces that challenged conventions. Decades later, in 1993, Chanel officially entered the fine jewelry arena, opening a boutique in Paris’s Palace Vendôme.
Chanel’s jewellery draws inspiration from Mademoiselle herself. The ribbon, the comet and the sun, the feather, the camellia, and the lion—all reimagined in emblematic pieces—tell a story of grace, power, and allure.
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